What’s up with all the secrecy?
It’s a fair question. Why do we have an NDA? Because we build amazing products, services and experiences that our customers enjoy. The thrill of a live reveal on a beautifully mastered set is an art we aspire to. The NDA I sign with my fellow artist, scientists and friends is the first step in the straightforward agreement we make with every stakeholder. This agreement is an articulation of intent that we intend to build value together. It seems fitting we should write down big plans.
-Justin Fritz, CEO The Canonical Art LLC